This summer, Unilever took to the streets to introduce their revolutionary anti-perspirant technology, Stay-On Dry, through some of their most trusted brands—Degree, Dove, and Dove Men+Care. Mission Agency was excited to be part of this dynamic activation, bringing the latest in long-lasting, sweat-fighting solutions directly to consumers at sporting events, busy street corners, and college campuses across the city.
Our team was on the ground, engaging with people and sharing the impressive benefits of Stay-On Dry technology. Fans and students alike were eager to learn how these anti-perspirants were designed to keep them feeling fresh and dry, no matter the heat or activity. In addition to providing valuable product knowledge, we made sure to offer on-site samples so everyone could experience the effectiveness of the products firsthand.
As part of the activation, we also distributed exclusive coupons, giving attendees the opportunity to take home their favorite products at a great value. Whether they were at a sporting event, on campus, or out in the city, people loved the chance to try Degree, Dove, and Dove Men+Care, while getting expert advice on how to stay dry and fresh all day long.
Unilever’s summer activation was all about keeping people cool, dry, and confident—and our team made sure that everyone left with the right product in hand and the knowledge to make the most of it.