RONA+ was ready to make a big statement with the rebranding of their stores, and they turned to Mission Agency to bring that vision to life across 56 locations nationwide. The goal was clear: create a memorable and engaging grand opening event at each location, and that’s exactly what we did. From coast to coast, we made sure every store launch was as exciting as the next, helping RONA+ celebrate its fresh new look with style.
Each event was designed to reflect the community and the energy of the brand. We kicked things off with VIP guests from the region, making the ribbon-cutting ceremonies extra special for everyone in attendance. But it wasn’t just about the official moment—it was about creating a celebration that everyone in the community could enjoy. With family-friendly activities, delicious food, and entertainment for all ages, the atmosphere was electric at every location. Whether it was face painting for the kids or live music for the adults, we ensured that every event felt like a community celebration.
Behind the scenes, the Mission team worked tirelessly to develop a strategic logistics plan that kept everything running smoothly. From coordinating every element of the program to managing the flow of activities, our team handled all the details to ensure a flawless execution. We also had on-site managers at every location to keep things on track and ensure that everything went according to plan, no matter what.
By the end of the month-long series of grand openings, RONA+ had successfully launched its rebrand across Canada. We’re proud to have played a part in such an important moment for the brand, delivering events that were fun, engaging, and unforgettable for every guest who walked through the doors.