When Coca-Cola decided to make an impact in the world of hockey, Mission Agency stepped in to make it bigger and better than ever. The Coke Hockey Tour wasn’t just a single activation – we executed two parallel tours simultaneously across Canada and the U.S., with stops at NHL stadiums from coast to coast. Our team handled it all, from fabrication to staffing and logistics, ensuring that every stop ran like clockwork. The result? A seamless, high-energy experience that brought fans together across two countries, all while celebrating their love for the game and the iconic brand.
One of the highlights of this tour was the groundbreaking personalization station, where fans could have their photos printed directly onto Coke Zero cans. This unique activation gave fans the chance to create a one-of-a-kind keepsake to remember the moment. As hockey fans packed the stadiums, they loved the chance to take home something truly personal, with Coca-Cola making the experience even more memorable with custom, fan-designed cans they could cherish long after the game ended.
In addition to the personalized Coke cans, we set up high-energy sampling stations that kept fans refreshed throughout the event. And we didn’t stop there—surprise-and-delight giveaways added an extra layer of excitement. From exclusive branded merchandise to unexpected prizes, the energy never slowed down. Our team made sure every fan walked away with a smile, whether they were celebrating a win or just soaking in the experience.
Behind every great event is a team that brings it all together, and that’s exactly what Mission Agency did for the Coke Hockey Tour. Our attention to detail, coordination, and commitment to delivering an unforgettable experience made sure this tour was one for the books. Thanks to our expert management of staffing, fabrication, and logistics, fans across North America got to experience Coca-Cola in a way they never had before. We’re proud to have played a part in such a monumental celebration of hockey, fun, and fandom.