When it comes to staying hydrated, Liquid IV is leading the way, and this summer, they brought their mission to the streets of Toronto. Mission Agency worked with Liquid IV to offer product education and free samples at some of the city's most vibrant locations, including participating Sweat and Tonic gyms and the bustling Stackt Market.
At each stop, we introduced consumers to the power of Liquid IV’s hydration technology. Our team was on hand to explain how the product works, its benefits, and how it can help boost hydration more effectively than traditional water. With the goal of getting people excited about hydration, we made sure to engage every passerby, offering samples that gave them a taste of the difference Liquid IV can make.
Whether people were at Sweat and Tonic breaking a sweat or browsing the unique offerings at Stackt Market, the Liquid IV activation was a hit. People loved the chance to try the product and learn how it could fit into their daily wellness routines. And with the lively, energetic atmosphere of each location, we made hydration an exciting and engaging topic.
Liquid IV’s presence in Toronto was a great way to promote healthier living, while offering valuable product knowledge and samples. It wasn’t just about handing out samples—it was about creating an experience that encouraged people to think about their hydration needs and how Liquid IV could help them feel their best.