This summer, the Coke Pop Stars Trailer made exciting appearances at Budweiser Stage, bringing a fresh way to enjoy Coke Zero in custom cocktails while adding an extra layer of fun to the concert experience. Mission Agency was proud to be part of this unique activation, where concert-goers could purchase cocktails featuring Coke Zero as the main ingredient, showcasing how the drink could elevate any cocktail.
With each purchase, fans didn’t just get a great drink—they got a shot at winning prizes! After buying their custom cocktail, fans had the chance to press a button that randomly determined if they’d won a prize. This interactive feature added an element of surprise and excitement to every interaction, making the experience even more engaging for concert-goers.
The prizes were the perfect complement to the vibrant atmosphere at Budweiser Stage. Winners received custom coolers, seat upgrades, and even more surprises, making each visit to the Coke Pop Stars Trailer one to remember. The activation was a hit, giving fans the chance to enjoy a unique drink, have fun with the prize giveaway, and make lasting memories while enjoying live music.
From custom cocktails to random prize wins, the Coke Pop Stars Trailer created an unforgettable experience that added to the thrill of summer concerts at Budweiser Stage.