This season, Body Armour brought the energy and hydration to the streets of Toronto with one simple goal: put Body Armour in the hands of Leafs fans. Mission Agency was excited to be part of this high-energy activation, where our army of brand ambassadors hit the streets, ready to offer full sample bottles and share the product knowledge that makes Body Armour the ultimate hydration choice.
Equipped with 10 coolers stocked with Body Armour drinks, our team set up in high-traffic areas, right where Leafs fans were gathering to enjoy the excitement of the game. As they walked by, they were greeted with the opportunity to try the refreshing drink that’s known for delivering the perfect balance of hydration and flavor.
The best part? It wasn’t just about handing out samples—it was about creating a memorable experience. Our brand ambassadors were on hand to share expert knowledge, explaining how Body Armour works to fuel athletes and help with recovery, while keeping things fun and engaging. The smiles were contagious as fans walked away with a free bottle and a better understanding of the benefits of Body Armour.
Whether heading to the game or just out and about in Toronto, the Body Armour activation made sure fans stayed hydrated and energized. With product knowledge and plenty of smiles, our team delivered the ultimate fan experience all throughout the city.