A&W’s new Masala Burger launch deserved a big celebration, and what better place to do that than Toronto’s vibrant Desifest? Mission Agency was excited to bring the flavor and energy of A&W to life in a way that resonated with the diverse, lively festival crowd.
With our cheerful brand ambassadors spreading excitement, we invited festival-goers to join in the fun with our Plink Board game. The game quickly became a fan favorite, giving participants the chance to win amazing Toronto-centric prizes. From Toronto Blue Jays hats to tickets for the Jays, fans walked away with some serious hometown swag. We even surprised lucky winners with full cans of A&W Root Beer and exclusive A&W branded merchandise, making sure everyone left with a smile and a memorable piece of the event.
The activation was the perfect match for the bold flavors of the Masala Burger. It wasn’t just about promoting a new menu item—it was about creating a fun, engaging experience where festival-goers could interact with the brand, enjoy the festivities, and walk away with a prize they’d love. A&W’s presence at Desifest was a true celebration of flavor, fun, and community, leaving a lasting impression on all who attended.